February 6, 2015 – Why You Should Know That There Are Different Types of Investment Advisors

It’s important to know that the term ‘financial advisor’ or ‘investment advisor’ can encompass a very wide range of talent and knowledge. Far too many investors in Canada are unaware that there are several different types of licensed advisors. Choosing the wrong one could result in being funneled into the wrong type of investment solution for your specific needs.

The vast majority of investment advisors in Canada are mutual fund sales representatives. These agents are licensed to sell mutual funds, and quite often that is all they can sell or give advice on (i.e.: they can’t provide investment advice on individual stocks, bonds, exchange traded funds (ETF’s), or insurance products). In addition, many of them are only able to sell the funds offered by the company that employs them (called house funds) and cannot access any others. Mutual fund sales representatives are regulated by the Mutual Fund Dealer’s Association (MFDA).

A second type of advisor is one that is licensed under the provincial insurance body. These individuals are permitted to only sell insurance products, including traditional life and health insurance, as well as segregated mutual funds and GIA’s (which is the insurance industry version of GIC’s). They are not allowed to offer advice on any other type of investment product.

The third type of advisor is one that is regulated by the Investment Industry Regulatory Organization of Canada (IIROC). In the past, these people were called stock brokers. Nowadays, not only do they sell stocks and bonds, but many of them also sell mutual funds, ETF’s, and insurance products as well as derivatives, options, commodities, and futures.

The final type of advisor is one that is IIROC regulated as outlined above but who is also licensed to manage their clients’ money on a discretionary fashion. These individuals are called Portfolio Managers (PM’s).

So perhaps you are wondering why all of this is so important.

All of these individuals are required to ensure the suitability of the investments that they are recommending to their clients. That said – while an investment may be perfectly ‘suitable’ for a client, that doesn’t mean that it is necessarily the ‘best solution’ for that client. For example … a ‘bond fund’ may be suitable for a RESP that is needed in four years and three months, but an actual ‘bond’ maturing in four years and three months may very well be the most optimal solution for that client. Knowing these subtle differences is the key.

Your selection of who will manage your money is very important because the investment tail wags the dog. That is, if you hire an advisor that can only provide you with their own company’s house mutual funds, then their money management solution for you will obviously be limited to their house mutual funds. The same goes for insurance licensed individuals and IIROC advisors.

It is correct that IIROC advisors do have the largest assortment of investments for their clients, but like most things, the availability of more tools is not a guarantee that the end result will be better than those who are selecting from a smaller list of available investments.

I really cannot emphasize this enough – your investment success still comes down to the advisor’s knowledge, skill, and experience; and your relationship with that advisor.

I personally chose to pursue licensing as a Portfolio Manager (PM) because I believe it allows me to better serve my clients.

PM’s are regulated under IIROC and have access to the same large assortment of investments that other IIROC advisors enjoy. However, PM’s must charge a flat fee rather than charge on a commission basis. The other difference between a PM and the other types of IIROC advisors is that PM’s do not have to contact their clients for permission for every trade they make – they have an agreement signed with their clients to make changes as needed within a framework that factors in the client’s risk tolerance and investment objectives. This is called discretionary trading.

All other advisors must contact their clients with specific investment recommendations and receive permission from the client before they can make a change. If a non-PM advisor makes changes on a discretionary basis without having the PM license they can be fined, suspended, or dismissed.

The advantage for a client employing a PM is that the trades occur when the PM feels it is the right time to do so, rather than when he or she is able to reach the client for permission. The average IIROC advisor in Canada is dealing with 218 families (Source: Investment Executive, September 2009) and has one assistant (that’s the ‘average’ – many insurance and MFDA advisors have significantly more). If the advisor (MFDA, Insurance, or IIROC) believes that the stock markets are about to fall and wishes to change all clients’ asset allocation from 60% stocks/40% bonds to 100% bonds to lower the risk, they can only do so by contacting each client family and getting specific permission to make the trade. This means that at least 218 phone calls have to be made (if not more because some families may have two or more clients in the household).

The net result is that it could take several weeks before all clients are reached. One can easily see that in a falling market the first client reached would have received a better deal than the last client. The last client could very well end up having sold their stock position at a lower price and bought their bond position at a higher price than the first client who was contacted. How fair is that? Well, really it isn’t. If the investment in one client’s account needs to change, then all clients’ accounts holding the same investment should change at the same time and at the same price. That is the fairest way to do it, and that is what working with a PM permits.

The key point is that the PM is permitted to use all the tools at their disposal on an as-needed basis and in a much quicker manner. This is particularly helpful in a rapidly rising or falling market.

Of course, the license to discretionarily trade means an increased level of supervision by the advisor’s head office – which, for the client, is never a bad thing. PM’s must employ a documented and disciplined investment process and all transactions are subject to daily review. PM’s meet with clients to review the results of trades, discuss any questions clients may have, and update any required changes to the client’s profile.

To become a PM is a fairly arduous task as it demands quite a bit of knowledge and expertise (and so it should as it carries a lot of responsibility). One must be experienced in the business, complete significantly more course work and exams than other types of advisors, make an application to the firm’s internal PM committee, and be granted authorization by both the firm’s compliance department and the regulator (IIROC). The firm that I work with (DWM Securities Inc.) has 981 advisors, but only 19 of them are Portfolio Managers.

So how should you go about determining which type of advisor you should be working with? Not all investors need a Portfolio Manager and many do quite well with insurance advisors, mutual fund advisors, and regular IIROC licensed individuals. I always recommend interviewing prospective advisors and if you’re not sure what questions you should be asking, there is a very good checklist in Chapter 16 of my book In Short: Successful Investing During Turbulent Times

This article was prepared solely by Larry Short who is a registered representative of HollisWealth®, a division of Industrial Alliance Securities Inc. (iA Securities), a member of the Canadian Investor Protection Fund (CIPF) and the Investment Industry Regulatory Organization of Canada (IIROC).The views and opinions, including any recommendations, expressed in this article are those of Larry Short alone and not those of HollisWealth®

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Larry Short


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HollisWealth® is a division of Industrial Alliance Securities Inc. (iA Securities), a member of the Canadian Investor Protection Fund (CIPF) and the Investment Industry Regulatory Organization of Canada (IIROC). iA Securities is a trade name and business name under which Industrial Alliance Securities Inc. operates. This information has been prepared by Larry Short, Portfolio Manager for HollisWealth®, a division of iA Securities, and does not necessarily reflect the opinion of iA Securities. The information contained in this document comes from sources we believe to be reliable, but we cannot guarantee its accuracy or reliability. The opinions expressed are based on an analysis and interpretation dating from the date of publication and are subject to change without notice. Furthermore, they do not constitute an offer or solicitation to buy or sell any the securities mentioned. The information contained herein may not apply to all types of investors. The Portfolio Manager can open accounts only in the provinces where he is registered. For more information about HollisWealth®, please consult the official website at www.holliswealth.com . ShortFinancial is a personal trade name of Larry Short.

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